Snap launches enterprise division to help build AR features
Snap Inc, owner of photo messaging app Snapchat, launched a new division on Thursday that will help other companies build augmented reality features for their websites or apps. The division called AR Enterprise Services (ARES) marks the first time Snap will sell to business customers its AR technology, which can enhance photos and videos of the real world with computerized images, said Jill Popelka, head of ARES, in an interview. Advancing the field of AR has been a focus at Snap in recent years and it says over 250 million people engage with AR every day on Snapchat, which originally became popular among young users for photo filters that could add whimsical elements such as bunny ears. "A number of companies have tried to leverage AR outside of their platform, but we've proven on our app what we can do," Popelka said. "Now we have a real commercial-grade solution." The enterprise venture also comes as Snap is seeking to diversify its revenue beyond dig...